VIP Website

Launching Facebook Live

The Ask

Already an iconic brand, Facebook’s launch of live video streaming has compelled 2 billion people to tune in. To take Facebook Live to the masses involved celebrities, influencers, and the creation of one central marketing site.

Mayven’s task was to build a highly scalable, engaging marketing site to help Facebook Live go to market worldwide. The site’s home would be WordPress VIP, known for fully managed hosting services specifically for the needs of high scale enterprise users. WordPress VIP provides code review, automated testing, and security review needed by enterprise clients and incorporates these features into an automated development platform for scalable WordPress sites.

In a project of this scale, an interface having consumer appeal and quickly educating massive amounts of visitors was essential.

The Build

Mayven went about creating the WordPress VIP website for Facebook Live. Scaling with the help of WordPress VIP would be considered table stakes. The global appeal to literally people of all ages, races and educational backgrounds would be a must.

Working closely with the Facebook Live team to take their creative concepts, Mayven brought the Facebook Live site to the world, helping to ensure a successful campaign and product launch. After launch, Mayven provided ongoing deployments and maintenance to the site.

The Win

The simplicity of the marketing site’s interface conveys the story of Facebook Live and how to use it in just three easy steps. FAQs within the parallax home page anticipate the visitor’s questions, serving up quick answers with clear, simple language.

The success of Facebook Live almost goes without saying. Behind the scenes, Mayven furnished Facebook Live with a marketing website capable of delivering a creative, elegant message on a massive scale. Visitors around the globe continue to crush the URL, and the site continues to deliver as the Live product evolves and grows.

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