What is A/B testing?
A/B testing is a way in which you can compare two different versions of your webpage or marketing site in order to see which best meets your needs. It is sometimes referred to as split testing or bucket testing.
It’s a useful form of test to carry out during the development process, as it helps you to identify any glaring issues sooner rather than later.
A/B testing is beneficial for marketing companies as:
- A/B testing enables you to make meaningful changes to your site that enhance the customer experience.
- Enhancing or optimizing your website means that you can increase leads and sales.
- You can try out new design ideas or concepts before making them permanent fixtures of your site, reducing the chances of you making a costly mistake.
Fortunately, there are also plenty of A/B tools that you can use to make it easier to carry out A/B testing effectively.
What are the best A/B tools for your marketing site?
- Google Optimize.
Google Optimize is a great A/B tool for measuring the overall efficiency of your site. When using this tool, you can set clear objectives for your website, and Google will provide you with feedback on areas in which you can improve to meet these standards. Google Optimize uses Google Analytics to gather the relevant data, which is a great tool to help business owners ‘understand their customers’ journey’ as they navigate their way through your site.
- Optimizely.
Optimizely is marketed as the world’s fastest A/B testing platform, meaning it provides you with access to the information you are looking for quickly. You can use this data to make impactful changes to your site – the kind that will drive traffic toward your brand. This is great for those looking to launch new products or working toward a specific deadline. However, it also means you don’t have to wait around for results.
- VWO.
VWO (Visual Website Optimizer) has a track record of success when it comes to A/B testing and has worked with leading brands such as IMB Bank and Hyundai. They provide users with access to important information, such as leading and lagging indicators, which help you to assess the overall performance of your site(s). The more informed you are, the easier it will be to develop a site that wows your audience and improves your bottom line.
- Unbounce.
Unbounce is primarily a landing page builder that utilizes AI technology to generate content for users. However, they also have A/B testing tools built into the site, which can allow you to try out new and innovative ideas to see how they will perform long-term. This is a great low-risk option when it comes to developing websites and apps, as you don’t want to commit to a design choice or feature that will not drive results, especially if they are difficult to implement.
- Convert.
Convert offers excellent A/B testing tools with the intention of helping users grow their businesses through their online presence. They also offer a range of advanced testing options and 90+ integrations, which means that you can personlaize your site in a variety of ways in order to appeal directly to your target audience.
- AB Tasty.
AB Tasty offers varied support for clients carrying out a range of A/B tests. This includes Classic A/B tests (comparing two variations of the same site), Multivariate tests (assessing the impact of multiple changes to a single web page) and more.
- Maxymiser.
Maxymiser can also be a useful tool for those looking to enhance their marketing site and ensure that the chances they make are impactful. They are an advanced testing platform, who provide you with insight on the best ways to improve your website and the user experience.
- Instapage.
Instapage focused entirely on working with marketing companies, making them a great resource when it comes to uncovering A/B testing tricks and tools. Through their platform, you can make powerful changes to your landing page, resulting in more conversions.
- Omniconvert.
Omniconvert helps clients achieve optimal results when carrying out simplistic (or complex) A/B testing, such as split URL tests, and always has the user in mind. As a result, it remains one of the best A/B testing tools around, especially for those looking to incorporate impactful changes to their site.
