Should you try influencer marketing for your business?
Are you a marketer considering investing in influencer marketing to drive leads for your business? Influencer marketing can work for many businesses, but it has nuance, and there are some important things to consider to see if it’s a good fit for your company.
Some natural fits for influencer marketing are obvious — if you sell to consumers, for example makeup or clothing, your company is probably a good fit for direct response influencer marketing.
If you sell to businesses, provide a service like consulting or accounting, or in general are not selling directly to consumers, influencer marketing is probably not a natural fit for your business for direct response, but might be useful for brand marketing.
If you’re interested in learning about influencer marketing, read more below about the role of influencer marketing in the tech industry, the benefits, and tips for success.
At Mayven Studios, we helped to create Famebit, an influencer marketing platform which is now owned by YouTube as Youtube BrandConnect.
What is Influencer Marketing?
Influencer marketing for digital products entails partnering with influencers who can help you effectively promote these and your other services. Finding the right influencers for your company and products is essential for experiencing success with your campaigns and partnership.
Benefits of Influencer Marketing
Some of the top benefits of influencer marketing for the tech industry and related companies are that it can boost brand awareness and improve customer trust, which then typically results in an increase in sales.
When your campaigns are ethical and transparent and carefully planned out with the right influencers, then you can expect a boost in leads and sales.
Tips for the Best Results
Always perform research and use the appropriate and available tools such as Hootsuite’s Insights, Klear, and Upfluence to help you select influencers who have a strong following in the tech industry and who align with your brand values.
Proactively build and nurture your relationship with your influencers so the messaging and campaigns are authentic and effective.
Develop a campaign plan that includes defined goals, and compensation, and use a content calendar to track and map out your messaging and posts.
Try an integrated approach such as social media advertising and email marketing to get your marketing campaigns across different channels.
Also, stay current with the latest trends in influencer marketing and learn about success stories from other tech companies who are doing it right and well.
The Importance of Measuring Success
Finally, you must take the time and be prepared to measure the results. Use metrics such as engagement rate, reach, and conversion rate to see how you’re performing and then continuously evaluate and improve based on this information and data.