An Exhaustive List of Marketing Automation Tools for B2B Software Companies

A marketing automation stack is the collection of tools and technologies that a company uses to automate and streamline their marketing efforts. The specific tools and technologies included in a marketing automation stack can vary depending on the company’s needs and goals.

For a B2B (business-to-business) company, a typical marketing automation stack might include the following components:

1. CRM (customer relationship management) software: This tool helps the company manage and track interactions with potential and current customers. Examples include Salesforce and Microsoft Dynamics.
2. Email marketing platform: This tool allows the company to create and send targeted email campaigns to their audience. Examples include Mailchimp and Constant Contact.
3. Social media management platform: This tool helps the company schedule and publish content on social media channels, as well as engage with followers and track performance. Examples include Hootsuite and Buffer.
4. Marketing automation platform: This tool helps the company automate and streamline various marketing tasks, such as lead generation, lead nurturing, and campaign management. Examples include Marketo and Pardot.
5. Web analytics platform: This tool helps the company track and analyze website traffic and user behavior to understand how visitors are interacting with their website. Examples include Google Analytics and Adobe Analytics.
6. A/B testing platform: This tool helps the company test and optimize different elements of their marketing campaigns to improve performance. Examples include Optimizely and VWO.

Overall, the tools included in a marketing automation stack will depend on the specific needs and goals of the B2B company. Some other potential tools that might be included in a marketing automation stack include chatbots, content management systems, and lead generation software.

The exhaustive list:

Here is a list of 100 marketing SaaS (Software-as-a-Service) tools that can be helpful for internet businesses:

1. Google Analytics
2. Adobe Analytics
3. Mixpanel
4. Heap
5. Kissmetrics
6. Crazy Egg
7. Hotjar
8. Woopra
9. FullStory
10. Unbounce
11. Optimizely
12. VWO
13. Google Optimize
14. Adobe Target
15. Zarget
16. UserTesting
17. Qualaroo
18. UserInterviews
19. Google Ads
20. Bing Ads
21. Facebook Ads
22. Instagram Ads
23. LinkedIn Ads
24. Twitter Ads
25. Pinterest Ads
26. Snapchat Ads
27. Reddit Ads
28. Quora Ads
29. Amazon Advertising
30. Google Shopping
31. Etsy Ads
32. eBay Ads
33. Shopify Ads
34. Magento Ads
35. WooCommerce Ads
36. BigCommerce Ads
37. Salesforce Marketing Cloud
38. Adobe Experience Platform
39. Segment
40. Tealium
41. Lytics
42. Treasure Data
43. Redpoint Global
44. BlueConic
45. Acquia CDP
46. Mailchimp
47. Constant Contact
48. AWeber
49. GetResponse
50. ConvertKit
51. Drip
52. ActiveCampaign
53. Hubspot
54. Infusionsoft
55. Marketo
56. Pardot
57. Hootsuite
58. Buffer
59. Sprout Social
60. Later
61. Planoly
62. CoSchedule
63. AgoraPulse
64. Zoho Social
65. Sendible
66. SocialBee
67. Asana