An Exhaustive List of Marketing Automation Tools for B2B Software Companies
A marketing automation stack is the collection of tools and technologies that a company uses to automate and streamline their marketing efforts. The specific tools and technologies included in a marketing automation stack can vary depending on the company’s needs and goals.
For a B2B (business-to-business) company, a typical marketing automation stack might include the following components:
- CRM (customer relationship management) software: This tool helps the company manage and track interactions with potential and current customers. Examples include Salesforce and Microsoft Dynamics.
- Email marketing platform: This tool allows the company to create and send targeted email campaigns to their audience. Examples include Mailchimp and Constant Contact.
- Social media management platform: This tool helps the company schedule and publish content on social media channels, as well as engage with followers and track performance. Examples include Hootsuite and Buffer.
- Marketing automation platform: This tool helps the company automate and streamline various marketing tasks, such as lead generation, lead nurturing, and campaign management. Examples include Marketo and Pardot.
- Web analytics platform: This tool helps the company track and analyze website traffic and user behavior to understand how visitors are interacting with their website. Examples include Google Analytics and Adobe Analytics.
- A/B testing platform: This tool helps the company test and optimize different elements of their marketing campaigns to improve performance. Examples include Optimizely and VWO.
Overall, the tools included in a marketing automation stack will depend on the specific needs and goals of the B2B company. Some other potential tools that might be included in a marketing automation stack include chatbots, content management systems, and lead generation software.
The exhaustive list:
Here is a list of 100 marketing SaaS (Software-as-a-Service) tools that can be helpful for internet businesses:
- Google Analytics
- Adobe Analytics
- Mixpanel
- Heap
- Kissmetrics
- Crazy Egg
- Hotjar
- Woopra
- FullStory
- Unbounce
- Optimizely
- VWO
- Google Optimize
- Adobe Target
- Zarget
- UserTesting
- Qualaroo
- UserInterviews
- Google Ads
- Bing Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Twitter Ads
- Pinterest Ads
- Snapchat Ads
- Reddit Ads
- Quora Ads
- Amazon Advertising
- Google Shopping
- Etsy Ads
- eBay Ads
- Shopify Ads
- Magento Ads
- WooCommerce Ads
- BigCommerce Ads
- Salesforce Marketing Cloud
- Adobe Experience Platform
- Segment
- Tealium
- Lytics
- Treasure Data
- Redpoint Global
- BlueConic
- Acquia CDP
- Mailchimp
- Constant Contact
- AWeber
- GetResponse
- ConvertKit
- Drip
- ActiveCampaign
- Hubspot
- Infusionsoft
- Marketo
- Pardot
- Hootsuite
- Buffer
- Sprout Social
- Later
- Planoly
- CoSchedule
- AgoraPulse
- Zoho Social
- Sendible
- SocialBee
- Asana