Facebook Live

The Ask

Mayven’s task was to build a highly scalable, engaging marketing site to help Facebook Live go to market worldwide. The site’s home would be WordPress VIP, known for fully managed hosting services specifically for the needs of high scale enterprise users. WordPress VIP provides code review, automated testing, and security reviews needed by enterprise clients. It incorporates these features into an automated deploment platform for scalable WordPress sites.

In a project of this scale, an interface having wide consumer appeal and the ability to educate massive amounts of visitors quickly was essential.

The Build

Mayven knew scaling with the help of WordPress VIP would be paramount. It would also be tablestakes for an organization with the global reach of Facebook. The challenge lied in working toward global appeal to people of all ages, races, ethnicities and educational backgrounds.

Working closely with the Facebook Live team on creative concepts, Mayven brought the Facebook Live site to the world in true partnership with their internal tam, helping to ensure a successful campaign and product launch. After launch, Mayven provided ongoing deployments and maintenance to the site to the tune of over 2 billion users.

Bringing Facebook Live to the web

The Win

The simplicity of the marketing site’s interface conveys the story of Facebook Live and how to use it in just three easy steps. FAQs within the parallax home page anticipate the visitor’s questions, serving up quick answers with clear, simple language.

The success of Facebook Live was tremendous. Behind the scenes, Mayven furnished Facebook Live with a marketing website capable of delivering a creative, elegant message on a massive scale. Visitors around the globe continue to crush the URL, and the site continues to deliver as the Live product evolves and grows.