Simplifying the process for consumers to resolve disputes.
The legal process can be complex, confusing, and frustrating - especially when it involves a large company. Customers who turn to legally-focused websites for help want a clear and reassuring message. To take its brand to the next level FairShake knew they needed an updated brand and a more credible website. They turned to Mayven for clarity.
The Ask
FairShake (then “Radvocate”) had reached thousands of users a week with an off-the-shelf website and a [...] brand. For the goal of scaling to tens of thousands more users, the company knew it needed a professionally developed brand and website. Increasing the challenge was the plethora of self-help resources such as guides, news articles, and blogs FairShake wanted to make available to users. Only with an easy-to-navigate, clear and comprehensive website, and pages optimized for SEO, would more potential customers get connected with the company.
To solve the challenge and capture the attention of their customers, FairShake came to Mayven seeking a brand new website designed specifically for growth marketing in addition to new company logos to help the company stand out.
WE'RE ON YOUR SIDE
Big companies don’t play fair. But we’ve got your back.
The Build
In close collaboration with FairShake, the Mayven design team carefully selected and analyzed the website color palette, icons, photos, buttons, and opportunities for automation, placing each design element strategically within bold design layouts to capture the eye of the customer. Special attention was also dedicated to the design of the FairShake company logo. Different logo concepts were refined and finalized with FairShake choosing the one that resonated most with their mission and call to action.
The marketing site was developed using CSS, Javascript, and HTML. WordPress was used for the new CMS. Mayven’s engineering team incorporated the design layouts and coded the site in a manner that provided FairShake with the ultimate flexibility to choose different templates, button colors, etc. post-launch and to upload content quickly once posted. As a means to direct readers to the website Mayven also built custom landing page templates scaled for SEO.
FairShake for the win
With a new name, branding, and website, the FairShake team can continue to help consumers around the country.
The Win
The consumer arbitration process has never looked brighter. With FairShake's new website and logo, the company is standing out to customers as the place to go to feel empowered when they have been mistreated by companies. Through easy-access guides, customer reviews, and articles, FairShake's customers can easily navigate the website to access tools and information to use to their advantage or to reach directly to FairShake for support. From the company perspective, FairShake can continue to share and grow its brand with a website that will scale to the challenge.
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